Photo by Helga Himer

Jodine Chase and Dr. Lolly de Jonge to lead the Alberta Association of Midwives

December 20th, 2018 News Source: Calgary

On behalf of the Board of Directors of the Alberta Association of Midwives (AAM), President Nicole Matheson has announced the appointment of Jodine Chase as Chief Operating Officer and Dr. Lolly de Jonge as Chief Strategy Officer effective December 7, 2018. 

“Over the last few years, midwifery has grown rapidly in Alberta and the AAM has worked to promote the growth and sustainability of midwives and midwifery services,” said Nicole, “In Jodine and Lolly, we have visionary executives who can deliver on this promise to our members and their clients by employing a shared leadership approach and valuing intersectional feminist ideals.”  


“I am delighted to have Jodine and Lolly step into these executive roles after providing their services to the AAM over the years,” stated AAM President-Elect Chelsea Miklos. “They are both highly regarded leaders in the maternity care field with decades of executive experience in the private and non-profit sectors and many years of community leadership.”


“Lolly and I are excited about the future of midwifery in Alberta,” explained Jodine. “Our aim is to support our members who are highly skilled and educated professionals specializing in low-risk maternity care. Research shows that midwives improve health outcomes for newborns and parents.  That means fewer caesareans and obstetric interventions and fewer readmissions to hospital, saving health care dollars.”


“Midwifery is deeply rooted in community and we are committed to achieving greater access to midwifery services at home or closer to home in rural, remote, underserved and indigenous communities,” continued Lolly. “Working side by side, Jodine, the Board, AAM staff and I will continue to take a leadership role in improving Alberta’s maternity care system and supporting midwives in improving the lives of birthing people.” 

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The Alberta Association of Midwives (AAM) is the professional body representing midwives and the practice of midwifery in the province of Alberta. There are over 125 registered midwives practicing in Alberta attending approximately 6% of the births in Alberta each year. Midwives have been regulated by the government since 1994 and publicly funded since 2009. For more information or to arrange an interview, contact or 1-888-316-5457 or visit our website

Biography – Jodine Chase
Chief Operating Officer

Jodine is a senior executive with significant business and community leadership experience. Her activities bridge the private, public and non-profit sectors with emphasis on protecting and advancing maternal and infant health and wellbeing.

She is also one of Canada's foremost experts on crisis management, media messaging, and social media and founded a major communications firm headquartered in Edmonton with offices in Calgary, Vancouver and Victoria. In 2001, Jodine launched a consultancy that provides custom issues briefs to executives, managers and public relations professionals. Jodine’s involvement with non-profit organizations ranges from the United Way, the AIDS Network of Edmonton, the Breastfeeding Action Committee of Edmonton, Alberta Breastfeeding Committee, and SafelyFed Canada.

Jodine has extensive experience advocating for women’s rights including reproductive rights, and supporting, protecting and promoting breastfeeding locally, nationally, and globally including at the World Health Assembly. Recently, her efforts resulted in two funding grants from the Alberta Human Rights Commission Education and Multicultural Fund and the Canadian Red Cross to support infant feeding in emergencies in the Regional Municipality of Wood Buffalo.

Biography – Lolly de Jonge, PhD
Chief Strategy Officer

Dr. Laura (Lolly) de Jonge is one of Canada’s pre-eminent and well-respected maternity care advocates. She has extensive board and executive experience, 30 years of community involvement and is recognized as a notable indigenous person in Canada.

Lolly has a PhD in Human & Organizational Systems and Master’s degrees in Environment & Management and in Human Development. Lolly was the Director, Global Business Practices with a global energy company (including ten years managing its ethics function that was widely recognized including by the Canadian government and United Nations). She was named to the 2016 Diversity 50 by the Canadian Board Diversity Council.

Lolly chaired the Human Rights Task Force for an industry international membership association and served on the Advisory Committee of the Conference Board of Canada’s Ethics Management Council. She founded Birthing Magazine in 1997 and previously chaired the Steering Committee for Mount Royal University’s Bachelor of Midwifery program. In addition, she was previously the Chief Executive Officer of the Alberta Association of Midwives and her eclectic background includes being an Executive Producer for film, music and TV projects including the Transformation to Parenthood series.